Joe is a man like you and me. He prefers watching action movies on Friday nights, rather than finishing a hard work week with hitting the gym. A healthy lifestyle isn't quite his thing. He likes Gin Tonic and good red wine, chocolate with whole hazelnuts and burgers. Especially burgers.
But luckily Joe has one advantage that all of us don't have yet. He lives in the future. Not the far future, but in the year 2020.