This workshop is about diving into "the Wild" of the Self. There are a few personas hidden inside our wild, ugly, real Self. We'll pull them a little closer, and take an embracing look at all the ugly fuckers that are being part of our general, major Self. Are they fake? Are they authentic? What the hell does authentic mean? How well do I know the little-bossy-bitch-part of myself? How often do I pull out my little-helpless- girl? Are they competitors? What problem do they solve? Who angel-invested in them? Are they sustainable? And what is their business modell? Next to creating the sleakest brand of ourselves possible, online and offline on networking-dinner-partys there is the wild, wild jungle of our selves, that we want to step our feet into. We're using techniques from the Startup Industry, Change Management, Innovation Strategies, elements from theatre / performing arts, Design Thinking and the bits and pieces we picked up from cheap magazines about psychotherapy.