"I have nothing to hide." "Crypto is hard." These common refrains, as a response to the security and advocacy communities' promotion of anti-surveillance measures, must be acknowledged. The purpose of this session is to address how, as advocates for liberty and privacy—and for the use of encryption as a means to those twin goals—we can learn from successful social movements of our past to bring our efforts to the mainstream. By taking lessons from the safer sex movement, labor movements, harm reduction advocacy and more, we will demonstrate how advocates can bring complex concepts to the general public.